Question: Pricing - How much should I charge for my giclee prints?
Answer: Setting a price on your artwork is one of the most difficult tasks an artist faces. The best guide is to look at the prices for similar art in galleries and on the internet. You'll find good quality open-edition Giclee prints from US$30 through to highly collectable limited-edition prints by well-known artists at us$1500. Be realistic about comparing your work to other artists. The price will take into account the price of your original drawings, the size of the print itself and the number of prints in the edition.
As a starting point, calculate the total cost of the print run itself. Include any set-up fees, such as the cost for photography or scanning, and the total cost paid for the actual prints, as well as any packaging and delivery fees. Divide the total cost by the number of prints, and you have your base price per print. You'll then need to consider how much profit you'd like to make, and balance that against what would be a fair market price to expect. Be careful not to undersell yourself, but don't price yourself out of the market either.
